I was asked to wait for 10 days (for what?, read Consumer fights back!) but I waited for almost twice of this time. When on 11th day, I gave a call to the shop manager of Genesis, Basics to know the status of my complaint; he demanded more time to get it fixed. So, I gave him a call after 3 days and again he started reasoning with me for more time. Now this was enough to freak me out. I directly dialed the head-office number in Chennai and queried about the proceedings of my complaint. My phone call was routed a few times (wasted 10 minutes of out-station call) before I got the right person on the line. When I asked him about my complaint, he said that T-shirt was fine and the disappearance of color was the style. He said that they made that cloth's material deliberately like that. I was not only surprised but completely freaked out. People never stop justifying. They keep arguing until you lose your cool or just agree with what they are saying to put a full-stop to the matter. But I was as hard a nut as he was and after dragging the talk for another 10 minutes, he got convinced to change it one more time. But I would have been happier if he had simply accepted the fault.
I called up the shop manager and apprise him of the situation. He again demanded some more time based on some incomprehensible reasons. So, I went to the shop on the coming weekend and chose a white shirt with a price tag of 800 INR.
The Shop manager asked me to get any other piece of same price range (my pervious purchase was of 700 INR) but I did not find anything good in that range. Actually, I did not want to buy any other color except white from that shop because I wanted to cut down the chances of fading to nill. So I finalized that white shirt. When he asked about squaring off the balance, I reminded him about the phone calls that I made to him and to his head-office, the number of times I had come to his shop to get the T changed etc, which was sufficient to make him quite. So I stepped out of the shop with another piece of cloth with a higher worth and with a color that I like. I have worn and washed the shirt a few times and faced no problems.
All in all, I won the battle against a not-so-easy-to-handle company that definitely wasted my lot of time and efforts but could not break my spirit to fight. I want to thank friends/colleagues/people who read Consumer fights back! and encouraged me to continue my fight.